Youngor GY men's catwalk show 2013 autumn and winter fashion trends - decryption light mature male wear fan bureau, interpretation of light handsome male depth of handsome

Youngor GY men's catwalk show 2013 autumn and winter fashion trends - decryption light mature male wear fan bureau, interpretation of light handsome male depth of handsome

Adhere to the market to guide innovation, young brands promising

In the show field, dozens of top male models of China have appeared in modern models with a strong sense of modernity, and the atmosphere of modernity, fashion and sunshine has been distributed. GY's seasonal trend design inspiration was inspired by the visual impression of Nordic Stockholm. The commuter series was concise and self-contained, reflecting self-confidence. Urban leisure products were full of rich technical details and interpreted individual charm.

It is precisely relying on the three major advantages of original design, classic quality and Youngor's industrial chain, the market potential of GY brand gradually emerged. In 2012, it achieved sales of over 100 million yuan, an average annual increase of more than 50%, and was also recognized as well-known in Ningbo. trademark. At present, GY has opened more than 120 stores throughout the country, including various types of fashion malls and emerging business districts such as Intime Department Store and Parkson College. The flagship store in Zhongshan East Road, Ningbo has a business area of ​​nearly 1,000 square meters.

Youngor GY men's catwalk show 2013 autumn and winter fashion trends - decryption light mature male wear fan bureau, interpretation of light handsome male depth of handsome

GY 13 autumn and winter trends decryption light mature men wear fans

Born out of the classic young men's image of Youngor's brand, GY is interpreted as GREEN YOUNGOR. It is suitable for young white-collar workers from 25 to 35 years old. There is a serious homogenization of men's wear in this target market. This consumer group is known as a light-skinned man. The dress begins to pay attention to being graceful and elegant, and the texture is elegant. It is eager to be recognized as the charm of “fashion, taste, and self-personality”. the man. Youngor's designers said, “Brands need to meet consumer demand with consistent characteristics. After repeated investigations on trends and the Chinese market, we started a journey of exploration for cities and humanities. Every city’s environment and people are hidden. Infinite and wonderful fashion DNA, these are reflected in our original design, reflected in the "balance and depth" of wear and shape, reflected in the product's inner handsome feeling."

GY outstanding designers from home and abroad pondered and grasped the humanities, arts, and design of Northern Europe. Through careful consideration of the subtle dialects that focus on classical real wear and revealing personal tastes, the successes of classical, elegant and minimalist and trendy were finally achieved. The combination of modern tone, adding full confidence in colors, patterns, humorous elements or texture materials, with elegant classic style, proposal other brands can not imitate the sense of balance, highlighting GY unique elegant urban DNA. With the excellent texture of the fabric craftsmanship, exquisite elegant design and functional details, elegant and fluent tailoring, injecting artistic poetry and fashion rhythm for autumn and winter, so that the urban youth elite men's grace in the gestures naturally sway.

Youngor GY men's catwalk show 2013 autumn and winter fashion trends - decryption light mature male wear fan bureau, interpretation of light handsome male depth of handsome

The visual impression of Stockholm

This season, GY chose to surround the coniferous woods and beautiful lakes. It seems that the modern metropolis of Stockholm suddenly emerged - ancient streets and modern architecture and nature coexist in harmony. The modern atmosphere retains beautiful northern Europe. city.

The greatest impression of the modern commuter series is the clean, confident color palette. Highly saturated colors such as khaki, warm brown, burgundy, and dark blue. The profile did not have the impression of being too thin in the past - breakthroughs have actually begun to take shape in the last quarter, and this season has been skillfully tailored in a more focused and clear manner. Without complicated and esoteric decoration, it can be expressed in a way that meets the rhythm of the present era, and the combination of color and playful elements can make it easier to look good without gimmicks.

Urban leisure series, from Stockholm's long-standing royal tradition to capture the elements of the image - embroidered, badges, brilliant colors of gems, so that the classic Baron through the trend of youth. Glossy velvet is contrasted with woollen wool, blending Gustavian dynasty style and modern rhythm, with a low-key, flashy winter styling.

In terms of color, various khakis throughout the tone of the story, like Shi Jing filled with sunshine, red wine and sapphire blue, sweeping away in autumn and winter chilling, bringing rich visual experience, neat silhouette outlines the young man confident On the one hand, it captures the tidal wave of temptation in simple elegance and instills a passion for ordinary life.

Youngor GY men's catwalk show 2013 autumn and winter fashion trends - decryption light mature male wear fan bureau, interpretation of light handsome male depth of handsome

"City's Impression" figure says brand story

As one of the highlights of the event at the press conference that night, the well-built GY “City of the Impressions” photo exhibition showcases the fashion DNA of international fashion sacred places such as England, South France, Antwerp, New York and Stockholm. Hundreds of exquisite pictures are displayed in the cloisters that mimic classical train carriages. It is like a station in the fashion tour and also expresses the design ideas of GY “Global Travel”. Adhering to the original design road provides unlimited creative and innovative space for GY. Meaningful travel is one of the reasons for the GY brand's rich sense of design. This young brand, which was established for only 4 years, is unique and explores the world’s major cities through travel. History and culture are translated into unique elements of the brand.

In the evening, many fashionistas, the media and the public made a talk with the humanities and fashion of these cities through photo exhibitions. Hundreds of beautiful pictures showed them the complexities of the city, the trend and the influx of people. There was no one on the spot. Not intoxicated and linger among them.