Jia Qiang, Chairman and General Manager of Xiamen Donglin Electronics Co., Ltd. (hereinafter referred to as Donglin Electronics), has a kind of spirit with Tiandou and the land that Shaanxi people naturally bring, Donglin under his leadership Electronics has developed into an export-oriented private enterprise mainly engaged in the development, production and sales of high-efficiency electronic energy-saving lamps and related energy-saving lighting products. It has achieved good results in the international market and is the only private enterprise in the electronic energy-saving lamp industry in Xiamen. high-tech enterprises. In the 12 years of development, Donglin Electronics has become a star enterprise in the national optoelectronic industry. Its own brands "Firefly" and "FIREFLY" have been rated as "Top Ten Famous Brands in China's Lighting Industry" and "China's Famous Selling Brands" "Fujian Province Famous Brand Products", "Xiamen Famous Trademarks", "Xiamen City Key Export Brands" and "Xiamen's Favorite Top Ten Creative Trademarks" and other honorary titles.
The industry's familiarity with Jia Qiang is through the EU anti-dumping investigation of energy-saving lamps. As the first energy-saving lamp enterprise in China to respond to anti-dumping, Donglin Electronics has become an outstanding enterprise in China's response to international trade barriers. Jia Qiang has also become an outstanding representative of the foreign trade barriers. In 2005, the “Top Ten Outstanding Persons in China's Lighting Industry” was announced. Jia Qiang was among them. Under the leadership of Xiamen Donglin Electronics, from a workshop with only a few people to a famous Chinese company that competed with world-class lighting companies. Gradually stepping out of Xiamen and flying to the world, the fire of the stars has gradually become the trend of the original, and the shining light has attracted more people's attention.
"Fluorescent": Looking for development in the midst of difficulties
In 1991, Jia Qiang, who had just left the gate of Xi'an Jiaotong University, chose Xiamen as the development base of the special economic zone. With his simple baggage, he embarked on his own entrepreneurial path. Prior to founding Donglin Electronics, Jia Qiang engaged in trade related work in a foreign company with his trade major at the university. During the work, Jia Qiang began to contact energy-saving lamps. He found that energy-saving lamps are both a technical product and an environmentally-friendly product. They have great potential for development, especially in the world where energy conservation and emission reduction are advocated today. Very broad. At the same time, Jia Qiang's good friend is now the collaborator--He Runlin is a master's degree in electrical engineering. His master's thesis is to study some basic principles of this product. At this time, Jia Qiang Meng gave birth to a thought. He felt that this was a good business opportunity for himself. He could use the trade foundation of his own university to learn technology trade, and unite He Runlin’s product professional foundation, plus Xiamen’s then It is already the production base of energy-saving lamp products. Under the conditions of time, location and people, Jia Qiang has developed a new career with his own enthusiasm and pride, as well as his wise and courageous judgment on realistic opportunities. One page, founded Xiamen Donglin Electronics Co., Ltd.
Confidence and gratitude: making a career
Jia Qiang is a confident and humble businessman. The good wishes of the industry to serve the country have brought him and his young team together and always insist. Like most entrepreneurs, Jia Qiang's company lacked capital, technology, and market at the beginning of its founding, and entered a difficult developmental dilemma. Once there was a period of six months, the company could not pay wages. At this time, Jia Qiang always insisted on his own resilience and confidence in the company. His self-confidence also infected this young team, even in the most difficult moments, because of the confidence and good wishes of the company has always supported the development and growth of the team. It can be said that today's "Firefly" has grown up in this team's confidence in it, with all the passion and dreams of this team.
The company's team is Jia Qiang's pride. Jia Qiang proudly stated that it is the team's unity and professionalism that has enabled the company to have an impulse in the development process for 12 years. It is full of passion and vitality to face every challenge and become a challenge. A shining star in the Chinese lighting industry. He is very cherished for his team, but more is grateful. As the saying goes, shopping malls are often in the smoke-filled arena. Gratefulness is the most beautiful emotion, and it is also the sword of the most hidden front. Jia Qiang has always regarded this emotion as a treasure. He said that as a boss, you must first learn to be grateful to everyone, even competitors. It is precisely because of the hard work of friends, suppliers and subordinates that they have achieved today's cause, and competitors have used strategy, frustration and attack to make him stronger. So he hopes that everyone will learn to be grateful to everyone.
Going upstream: learning and growing
Jia Qiang and his leading Donglin Electronics’ reputation in the lighting industry began with the EU’s anti-dumping case against Chinese lighting companies seven years ago. The development of Donglin Electronics and its leading "Firefly" brand was not smooth. In 2000, Siemens Osram filed an anti-dumping lawsuit against 20 European energy-saving lamps companies, and Donglin Electronics was among them. In addition, its own brand "Firefly" encountered Siemens Osram's squatting in 18 countries in Europe, directly causing Donglin's "Firefly" to be rejected by Germany, Britain, France, Spain and other countries. In the face of this crisis situation, Donglin chose to fight up and decided to protect the Chinese people's own brand. Under the mediation of the Chinese Ministry of Commerce and the European Union, Donglin Company regained the ownership and use rights of the “Firefly” trademark on energy-saving lighting products in October 2003 after negotiations with Siemens Osram. The fight against the anti-dumping war is seven years and has always been adhered to. Jia Qiang happily mentioned that the latest development this year is that the EU has promised to cancel anti-dumping against Chinese energy-saving lamps enterprises within one year. This is a big step in the history of Chinese companies' rights protection in Europe.
In the international market competition of smoke and smoke, Jia Qiang and Donglin Electronics have grown stronger and stronger after repeated hardships and setbacks, and faced the next challenge with a more positive attitude. In the face of difficulties, he never complains, just find reasons from himself, analyze the problem objectively, and further improve himself. Jia Qiang sincerely expressed the pressure on the EU, so that they can more clearly understand their lack of management as a private enterprise and the mistakes of the original brand operation. Therefore, Donglin has the opportunity to clearly understand its own loopholes, and further follow up, change the marketing strategy, set up a branch in Pakistan, export from Pakistan to the EU, actively respond to the complaints at home, and safeguard the interests of the company with a firm stand. Industry interests and even national interests. At the same time, competition with multinational companies has made him see the importance of protecting his own market. Therefore, after the setback, Donglin learned to switch to the market, marketing channels from export to domestic sales, and actively expand the domestic market. At present, Donglin is the best in terms of domestic market channels, and its products have entered Wal-Mart and Metro. Large retail supermarket groups such as Carrefour, Good and Many, have a high market penetration rate across the country. Jia Qiang is very excited to say that he has an excellent team. The team members' confidence and cooperation spirit for the company keeps Donglin moving forward.
History and philosophy: the star of success on the road
The philosophy is profound, and the history of reading makes people wise. The childhood family education has left a deep shadow on Jia Qiang. The parents who studied history and philosophy have a significant formation of Jia Qiang’s future world outlook and the formation of business ideas. The effect of the impact. Until now, reading some history and philosophical books in my spare time is an important way for Jia Qiang to relax. The edification of philosophical thoughts makes Jia Qiang always stand at a higher angle when dealing with problems, and analyze problems in a comprehensive, objective and dialectical way of thinking. The understanding of Chinese history, especially the history of modern Chinese humiliation, has made Jia Qiang have a strong sense of national self-esteem and mission. Therefore, in the face of international trade barriers, he has shown more courage and responsibility than those in the same industry. When actively responding to anti-dumping, Donglin’s courage and courage are not only for the benefit of individual enterprises, but also for the interests of national industry and national interests. China's lighting products account for a high percentage of the world market, but there is no one that is well-known. In order to rise the national brand, Donglin Electronics has been positioned to take the road of brand development since its establishment. In order to develop the brand in the future, Donglin Electronics insists on professionalizing the brand of energy-saving lamps. At the same time, it is also the fifth company in Xiamen to register its domain name “Firefly” on the Internet.
Ideals and futures use China's light to light up the world to talk about ideals. After Jia Qiang said that he entered the lighting industry, he hoped that the company's efforts could bring some changes to the national lighting industry. He proposed the company's 20-year mission: First, the lighting industry does not yet have a Chinese world brand, and he hopes to make China's world brand. Jia Qiang said sternly that although the goal setting is not necessarily successful, if every enterprise in the Chinese lighting industry sets such a goal, the goal will eventually be realized. Secondly, the lighting industry has undergone four generations of development since 1876. In the course of the development of these four generations, there is no shadow of the Chinese. Jia Qiang hopes that Donglin can do more and participate in the research of the fifth generation of lighting core technology, which can play a positive role. This is also the contribution of the Chinese nation to the world.
In the future, Jia Qiang revealed that Donglin hopes to become the top three in the national energy-saving lamp industry within three years, and strive to become a listed company within three to five years, and strive to become one of the best lighting companies in China. Excellence is not only about the scale of sales, but also the ability to brand marketing and the invention of patents. Although the industry is developing rapidly and the competition is fierce, Jia Qiang believes that Donglin has a professional team and support from all walks of life, and will eventually succeed. At present, in the main energy-saving lamps factory in Xiamen, only Donglin now has invention patents, which is where Jia Qiang is very proud. In the national energy-saving lamp industry, the brand coverage of its own brand “Firefly” is the highest in large supermarkets. However, there is still a big gap between the total and the leading companies. However, they have the confidence to upgrade themselves and form energy-saving lamps to drive the development of the entire brand. On the basis of energy-saving lamps, they will form a Chinese lighting brand, so that the "firefly" light will light up the world and use "China Light." "Light up the world.
Edit: LC-HY
