Straight down LED backlighting factory

June 09, 2023

Hon Hai launched a 60-inch TV for only 38,800 yuan, officially blowing up the large-size TV to lower the price of the horn. Japanese TV brands such as SONY, Toshiba, Panasonic, Sharp, etc. will also compete for the market share of flat-panel TVs with low-cost strategy, while Taiwan LED Epi-crystals, Jingdian, Yan, New Century; packaging factory Yiguang, Dongbei, Long Da, etc. is actively striving for Japanese customer orders with cost-effective low-cost direct-lit LED backlights, and is looking forward to replacing the current European and Korean competitors next year.

Industry analysts pointed out that Hon Hai's action made LED TV jump to 55 吋, 60 吋 as the main battlefield. From the number of LEDs used, 32 吋 usage is about 28, 46 吋 is about 40, The usage of 55吋 and 60吋 is about 50. Due to the double use, the terminal price has dropped rapidly. The proportion of LEDs in TV component costs has increased, which has become a key component of cost reduction. Therefore, Japanese and Korean TV brands Whether it is the main push-side LED or the direct-lit LED, the factory is currently using the low cost direct type LED for the 2013 TV backlight mainstream.

At present, Samsung and LG, the top two global TV brands, have officially announced that they will actively promote low-cost direct-lit LED TVs in 2013. Industry analysts believe that Samsung estimates that 95% of TV backlights will be LEDs next year, of which 7 will become low-cost direct-lit LEDs, and LG will estimate 80% of LED TVs, and the proportion of low-cost direct-lit LEDs will reach 50%; The Japanese TV brand factory, which is struggling to regain market share, will also enter the low-cost direct-lit LED market by side-light LEDs.

It is understood that the main suppliers of direct-lit LED backlights are Philips Lumileds, Osram and Samsung, entering the low-cost direct-lit LED era. Taiwan and mainland LED factories are actively grabbing orders in the second half of this year. The monthly increase in brightness is 3% to 5%, and the cost-effectiveness of fast and low-cost is achieved.

Industry analysts pointed out that the Japanese TV brand factory is very interested in reducing the dependence on Korean LEDs, and because the European LED factory pays more attention to profitability, it is very interested in Taiwan's LED cost-effective products; on the other hand, Taiwan LEDs in the second half of this year The reliability of the backlight has been significantly improved. Therefore, the chances of successful LED manufacturers in Taiwan are quite high. Especially the large-scale manufacturers with economies of scale include Jingdian and Yiguang, which are very likely to win.

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